Plain Useful sells a range of pretty and practical kitchen utensils, display worthy cleaning brushes, useful gardening products and natural laundry care products.

We sell things that are beautiful and useful that will make everyday chores more enjoyable.

We believe in trying to be less wasteful - buying less but making better decisions and choosing products that will last. Almost all of our products are plastic-free and our laundry products are made from natural ingredients. Plain Useful - for a more simple way of life.

Proud to be a Winner of a My Country Business Award from Country Homes & Interiors Magazine.

And delighted to be receiving mentoring from Heal's. https://www.heals.com/


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I’m Claire and I’m the founder of Plain Useful and an enthusiast for good product design.  I believe that well designed equipment has the power to improve your life. 

Before Plain Useful I had a 25 year career in television production management where I organised busy production schedules, juggled budgets and people-managed my socks off.  It was time to put all this effort into something for myself!

I once visited a brush shop in Edinburgh (now sadly gone) where they made and sold brushes.  It was a real Aladdin’s cave.  Huge high ceilings and a mahogany counter.  Brushes everywhere and for everything. It left a big impression. I bought a few brushes from them and always thought of the shop when I used them. I get very irritated by products that don’t last or don’t work properly and so out of those two things I decided to try to build a business based on offering the best utility products with the best, most individual customer service.

Plain Useful brings together beautifully designed, high quality products for looking after your home.  Our collection is constantly evolving and we are always on the look-out for the best international design and the best quality products for your home.  98% of our product range is plastic free and many of them are made by hand.

In 2015 I won the My Country Business Award from Country Homes and Interiors Magazine who have been incredibly supportive of the business.  Part of the award was to have some mentoring from the team at Heal’s. As a result of that meeting they offered me the chance to have a Pop Up shop in their flagship Tottenham Court Road store which was a great opportunity.

I'm married with two children. My family and I live in an old farmhouse in the hills above Holmfirth on the edge of the outstanding Peak National Park. We have two Border Collies, Holly and Swift, and a small flock of pedigree Hebridean sheep. 

Have nothing in your houses that you do not know to be useful or believe to be beautiful.  WILLIAM MORRIS