Privacy Policy



Plain Useful uses cookies according to the new Electronic Communications Act, which came into force on 25 July 2003. A cookie is a small text file stored on your computer that contains information that helps the website to identify and track the visitor. Cookies do no harm to your computer, consist only of text, cannot contain viruses and occupy virtually no space on your hard drive. There are two types of cookies: "Session Cookies" and cookies that are saved permanently on your computer.

The first type of cookie commonly used is "Session Cookies". During the time you visit the website, our web server assigns your browser a unique identifier string so as not to confuse you with other visitors. A "Session Cookie" is never stored permanently on your computer and disappears when you close your browser. To use Plain Useful without trouble you need to have cookies enabled.

The second type of cookie saves a file permanently on your computer. This type of cookie is used to track how visitors move around on the website. This is only used to offer visitors better services and support. The text files can be deleted. On Plain Useful we use this type of cookie to keep track of your shopping cart and to keep statistics of our visitors. The information stored on your computer is only a unique number, without any connection to personal information.

Cookies are not computer programs, and can't read other information saved on your hard drive. They cannot be used to disseminate viruses, or get a user's email address etc. They only contain and transfer to the website as much information as the users themselves have disclosed to that website. It is possible to opt out of cookies via your browser’s cookie settings, but if you do this you will not be able to shop from the Plain Useful website as the functions of the website are dependent on cookies. Please note that cookies are computer specific, so if you log on to any site from a different computer, the cookie settings on that computer will apply.


Privacy Policy

This privacy policy is for the website and presented by Claire Coldwell. This governs the privacy of its users who choose to use it.

Like everywhere you shop online, Plain Useful collects your personal information.  Think of it as our way of getting to know you better.  It means your orders are processed lightning-quick and we can send out offers tailored to you, for things that you’ll actually want (that shiny new dustpan, for example).  And if there’s a problem with your order (unlikely, but it does happen) it also means that we can deal with it super speedily.

Since we have your details, it only seems fair for you to have ours.  Plain Useful Ltd is a company incorporated in England and our company number is 8669161. 

Got a burning question for us?  Feel free to contact us at:

Plain Useful Ltd

Lower Hogley Farm

Hogley Lane



You can also call us on 01484 680073 or email at


Let’s start with the basics.  Our customers are more than a name and address, but we need to know these so we can send those packages of gorgeousness direct to your door, as well as verify your payment details and let you know about new offers.

We’ll also need your email address – yes, so we can send your order confirmation, but also specially tailored Plain Useful offers and other news.  Don’t fancy being the first to know about our offers?  You can unsubscribe here at any time, or just email  We’ll start the process straightaway, but it might take up to five days to be completed – but trust us – we’re on the case and honouring the right to be forgotten under the GDPR.

Some information we ask for is optional – give us your phone number and we can call or text about your orders.  This is handy when the courier can’t find your address, for example, or if there is a problem with your order. 


Remember, we’re in this together.  When you shop with us, you’re entering a contract and that’s one of the bases we use for processing your data.  If that sounds heavy, then think of it this way, for your order to end up where it belongs – in your lovely home – we need some of your information.  We use it to make sure things run smoothly.  We also use your data for fraud prevention purposes, to verify you are really a customer shopping for feather dusters, rather than someone up to no good.

We like to keep you in the loop at Plain Useful so, from time to time, we’ll send you special offers and news by email.  Under data protection law, it is considered a legitimate business interest for us to use our customers’ details for direct marketing, so it is our intention to do so.  However, we understand that not everybody wants to receive marketing emails, so if you do not wish to receive any further email messages from us (and we quite understand if you don’t, but remember that if you unsubscribe we will not be able to send you offer details before anybody else) please update your preferences here. 

If for any reason you cannot update your preferences, please contact us by emailing and we will update them for you (we’re nice like that).  Please ensure you include your full name in the email.

Your credit card information is cleverly encrypted before it travels off over the internet, ensuring your transactions with us remain private and protected.  In addition, we only accept orders from web browsers that allow communication through SSL technology (that’s Secure Socket Layer), meaning you won’t inadvertently place an order through a dodgy connection.  Most web browsers support this security.

This is serious stuff so your payment details stay encrypted until we process your order.  This encryption makes it virtually impossible for anyone without permission to read the information you’ve given us.  We will treat your data with the utmost care. 

We use the marketing automation platform MailChimp to manage and distribute emails to customers and this is where your email address data will be securely held.


Plain Useful keeps a mailing list to which you can subscribe to by clicking subscribe here.  You will receive news about new products, blog posts or articles that we think might be of interest to you.  We work with a partner, MailChimp who digitally record your consent data.

Email marketing campaigns published by this website using MailChimp may contain tracking facilities within the actual email. Subscriber activity is tracked and stored in a database for future analysis and evaluation. Such tracked activity is legitimate and may include; the opening of emails (yes we can see when our lovely email languishes unopened in your inbox, sniff), forwarding of emails, the clicking of links within the email content, times, dates and frequency of activity.
This information is used to refine future email campaigns and supply you with more relevant content based around your activity.  In other words, we don’t want to clog up your inbox with offers we don’t think you’ll be interested in.

In compliance with UK Spam Laws and the Privacy and Electronic Communications Regulations 2003 you are given the opportunity to un-subscribe at any time through an automated system. This process is detailed at the footer of each email campaign. 


We occasionally share your data with trusted third parties.  For example:

·      Operational companies like delivery couriers (after all we need to be able to get your goodies to you)

·      With the company that manages our direct communications (MailChimp)

·      and the company that electronically collates and collects user-generated content like reviews (Yotpo).

·      With agents (think credit card reference agencies, credit card clearing agencies – Barclays Merchant Services in the UK – and fraud prevention and detection agencies). We use these very reliable, very trustworthy companies to process the orders you place with us or help us in the services we provide to you. We couldn’t do what we do without them but, even so, we only give them the information they need to get the job done.

And in the unlikely event that our business assets are sold or purchased by another company, our data records will be sold too as part of our business.



Although Plain Useful only looks to include quality, safe and relevant external links, users are advised to adopt a policy of caution before clicking any external web links mentioned throughout this website. (External links are clickable text / banner / image links to other websites, similar to;

We cannot guarantee or verify the content of all externally linked websites despite our best efforts. You should therefore note that you click on external links at your own risk and we cannot be held liable for any damages or implications caused by visiting any external links mentioned.


We’d love it if you joined us on Instagram or other external social media platforms.  When we interact on those platforms we are each subject to the terms and conditions as well as the privacy policies held with each individual social media platform.

You are advised to use social media platforms wisely and communicate / engage upon them with due care and caution in regard to your own privacy and personal details. We will never ask for personal or sensitive information through social media platforms and encourage anyone wishing to discuss sensitive details to contact us directly by phone or email.

We may use social sharing buttons which help share web content directly from web pages to the social media platform in question. You are advised before using such social sharing buttons that you do so at your own discretion and note that the social media platform may track and save your request to share a web page respectively through your social media platform account.


This website uses tracking information and analytical software to review performance and assist in improving both the website and the marketing activity used to attract people to this website.  This information does not carry personal details or information which could render an individual identifiable.  This information is used to profile data such as the location website traffic is coming from (hello to you in Hong Kong!) or the pages that are most well used within the website.  This information is gathered here by the use of cookies.  When visiting you have the option to restrict the use of cookies for the duration of your visit by choosing to not opt into the pop up option at the top of the screen.  Please be aware, this may cause some elements of the site to be restricted in functionality.


If you would like any more information about your data rights, or you think this website is in breach of your data rights you can contact

Data Protection Act 1998
Privacy and Electronic Communications Regulations 2003
Privacy and Electronic Communications Regulations 2003 - The Guide
Twitter Privacy Policy
Facebook Privacy Policy
Google Privacy Policy



Plain Useful is a registered Limited Company owned and managed by Claire Coldwell. Please contact directly for the registered business address and further information.